SOMETIMES, THERE REALLY is truth in advertising. The Incredible India
ad campaign is one of the most successful in the history of tourism. It
put India on the tourism map and garnered more prizes than you shake a
joss stick at. Using bold imagery that captured both the beauty and
essence of the India experience, the campaign captivated travellers and
re-awakened their desire for international travel in the wake of the
9/11 crisis.
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